GIG Vision

Our vision was to establish a horticultural marketing company that provides tangible economic and social benefits to poor rural Gambian Communities - specifically:

1. To use the Fair Trade Marketing Company as a catalyst to stimulate a vibrant Gambian Fresh Product market that develops local livelihoods, inspires entrepreneurship and reduces the environmental and social cost of imported produce.
2. To establish best practice and up-take of low cost and appropriate packing, storing and grading of fresh produce at garden level.
3. To leverage technical excellence in horticulture as a major catalyst to improve the livelihoods of the rural poor and to use the 'Gambia is Good' approach as a replica model in other countries in Africa

Contact us to find out more.